Friday 7/10/09 11am
Traverso’s Gourmet Foods & Liquors, Salame Cutting
As an Ambassador for the Santa Rosa Chamber of Commerce, I go to a lot of ribbon cuttings. We get to see a new or improved business, take tours, meet nice people, and eat good food. It’s tough (sob). Anyway, for the dozens of ribbon cuttings I’ve attended, never have they cut meat.
Anyone that’s lived in Santa Rosa for any amount of time is familiar with the old world charm of Traverso’s (@traversos on Twitter). They used to occupy the building between 2nd and 3rd Streets at B Street right next to the bus depot. That small location was filled with wonderful food and wine but never did I realize exactly how much was in there. I’ve only been there once in the last 10 years (since I stopped riding the bus…well then it’s been a lot longer).
Their new location is on Stagecoach Road on the Fountaingrove Parkway across from Villa Varenna and the Fountaingrove Country Club. At first I wasn’t sure that would be a good place for them. Boy, did they pick the right neighborhood.
First, I’ve never seen so many people at a ribbon cutting. Normally, the Ambassador team dwarfs attendees of any other category at an event like that but this time we were in the minority by far. When I got there, there were easily 75 people waiting anxiously for the festivities to begin. Three generations of Traverso’s were on hand to cut the salame (Italian spelling) and usher in a new era of tradition. Old customers and friends were so happy to tour the new store and I was surprised to realize the strength of their reputation in this community. Their loyal fans, customers, and friends were excited to be there and support the family business.
They offered us a wonderful selection of Columbus salame, a wide variety of cheeses, a balsamic vinegar tasting with strawberries (sounds strange but it was heavenly, picture of sample provider), wine and deli food tastings.
I walked down one aisle of wines and was surprised to see that each label not only represented a renowned winery but my friends and neighbors. These aren’t just well known vintners, these are people I grocery shop with, see at the Downtown Market, and break bread with. This is our community and gosh darnit, I’m proud we have such a wonderful tableau at our fingertips.