I am Alligator Roast
So as a Sonoma County native, I’m doing my best to buy local, eat local, stay local. I own my own business which means I go on a lot of coffee dates. You say, “I’d love to get together with you to learn more about you and your business.” So then you decide where to meet. It had gotten to the point where I got myself a frequent coffee card from the biggest coffeeshop we all know of *hint hint*. I don’t want to support their corporation so I was at an odds with what to do.
As a disgruntled yut (“My Cousin Vinny” reference), I spent much time wandering/loitering in downtown Santa Rosa. There was a coffee shop named Sonoma Coffee Company that went out of business recently. It was dark and bohemian. Cool when I was 16 but had too many teenage associations for me as an adult.
Enter Cafe Azul. This new business takes over the old SoCoCo spot and has done wonders with what they had to work with. I think my favorite thing is their decor. It’s lighter, more open, airier and BLUE! My favorite color is blue and they’ve done it just right. I’ve now switched my coffee dates to Cafe Azul because I really like to go there and they are a new business that recently joined the Santa Rosa Chamber of Commerce.
So next time you are downtown and need a dark roast, I recommend the Alligator Roast.